Setting Up an Ecommerce Store: The Basics

Many businesses that were historically limited to brick and mortar have made the transition to now give their customers the option of purchasing their goods online in the digital era. This decision makes sense because getting an ecommerce shop helps businesses to easily incorporate real product points into their email marketing campaigns. Many companies, however, find the transition to be overwhelming due to the numerous technological considerations. Here are some guidelines for brands looking to launch an ecommerce store. If you wish to learn more about this  view the article

Locating an appropriate development partner

While a small’store’ hosted on an ecommerce site like Etsy is possible, it makes more sense for larger businesses to invest in creating their own custom online store. Since developing an ecommerce space is a technological endeavour, it is common for businesses to outsource the work to a web developer. When going the outsource path, it’s important to do some research first. Verify the developer’s credentials and look over their previous work. It’s also a good idea to meet with the team ahead of time to discuss your specific goals for your store and to identify any possible roadblocks.

The forum on which you’ll be working

Your brand’s platform selection will be influenced by factors such as your individual requirements and budget. Hosted solutions, such as Shopify or Magento Go, are easy to set up but may lack the features and customisation that a professional online store needs.

Options for Payment Gateways

Customers’ orders must be redirected to a payment gateway for payment processing after they have been sent via the ecommerce website. When payments have been authorised or payment errors have occurred, this system will need to notify the business.

Some gateways also provide extra features like automated EFT payments, call-backs to ensure that an order is returned to your store successfully, and manual checkout solutions like customer credit notes and debit orders. The majority of payment gateways now work with South African banks, which is great news for local businesses. Since there are so many choices, research is essential in order to find a service that will meet the company’s needs.

Shipping and the EERP system

Large ecommerce stores would almost certainly need to integrate with an ERP (Enterprise Resource Planning) framework that can handle stock, invoicing, and orders. Shipping costs will need to be calculated depending on which countries or regions the business will be shipping to. Shipping per area can be configured for an infinite number of locations (such as cities or provinces) or for clustered regions (such as major and minor cities).