Using Online Business Networking to its Fullest Effect

A vital aspect of business success is networking. By definition, a company does not run in a vacuum, it has clients and suppliers, all of which will network in one way or another with your business. Traditional – or offline – networking events have long been seen as a logical extension of this as a means of meeting interesting and legitimate new connections. Perhaps they are new buyers, perhaps new vendors, and perhaps new partners in a social environment. The human touch of these accidents helps distinguish the individuals we want to work with from the individuals we don’t. Given these strong reasons in favour of conventional networking, why do websites for business networking exist and how can they be used to our advantage?You may want to check out Local Business Spotlight for more.

Websites for business networking, such as Global Business Networking, are relatively few and far between, especially when compared to websites for social networking. However, when used in a complementary way to conventional networking, they do have some essential advantages. We list the key advantages of networking online here:

  1. The key benefit of online business networking over more conventional ways of networking is the same advantage over television or printed media that the internet provides. You determine when you are going to network, when and with whom you are going to network. You are required to participate in a typical networking event at the time and location that the organisers determine. You decide whether you’re going to network with online networking – all you need is a device and internet connection (plus a membership fee if you’re going to be a member of the site(s)). It’s your prerogative if you want to network at 3 am.
  2. The second advantage of online networking is the opportunity to network beyond your immediate regional locale with individuals. As economies have evolved over the decades, both potential consumers and potential suppliers have been outsourced by corporations and are located further and further away. In certain situations, due to airfares, hotel bills, expense tabs, etc., this can make personal visits costly and time consuming. Online networking solves these problems neatly and enables you to network with everyone around the world. A company networking website will help connect you with potential suppliers and buyers if you need to buy fabric from China or raw materials from Africa.
  3. One of personal protection and anonymity is the third benefit. Have you ever been to a networking function and decided to leave you alone with the creep in the brown suit? Or are you thinking about a bunch of strangers handing out your contact details? A good website for business networks would ensure that your personal information is hidden while allowing potential contacts to connect with you (generally through the site rather than direct).